Donald Rosenblit wrote:
Okay - here it is. "I turned 70
and went uphill". Attaching some photo's that you may want to include.
Note photo of Persky, Leider and me on my boat in AC the summer of 1952.
keep the blog going.
Turned 70 and Went Uphill
There was a big gap in my life. I’m talking about a half-century between writing assignments.The beginning. I don’t recall being particularly creative during my high school years. The juices didn’t start flowing until Persky and I headed north out of Atlantic City to SU; roommates, pledge brothers, writers/performers. We wowed them at fraternity parties.
Then came the summer of 1952 – in Atlantic City - Persky, Leider and me. “Hey, let’s put on a show.” WB&T was born. Think how that moment may have affected so many careers? My life was affected when I met the adorable Lynne “You just can’t be my date” Wightman and after 53 years of marriage, she’s still adorable.
Because of WB&T there wasn’t a lot of schooling going on that last semester, but some how we managed to graduate. Bill and I headed to New York. Got a job at an ad agency that had one large account that was all over television. I was an agency producer on shows like Steve Allen Tonight show, Ernie Kovac’s and several early prime time interview shows hosted by Gloria DeHaven, Ann Rutherford and Monica Lewis. (Remember those names?) Somehow found time to write some Howdy Doody and Johnny Jupiter scripts. It wasn’t Dick Van Dyke - but it was my fling with fame.
After two years in New York, came a defining moment in my life. I headed south to Philadelphia to start an ad agency and Bill went west to start his amazing career. Now, if I would have turned west, instead of south……………..I could have been a contender!
I did okay in advertising. My prize account was McDonalds – five offices, a 24- year run – a rarity in the ad business. Also did my community thing - president of Marketing Communication Executives, founding board member of Philly Stroke Council, a 25-year board member of the Philadelphia Theatre Company – Chairman and President for several terms – now Chairman Emeritus. In our newly build venue, the Suzanne Roberts Theatre, we do really good work, some of Broadway’s top stars have graced our stage and several productions went on to New York.
Won a Tony for our production of Master Class. I also was co-founder of the Procrastinators’ Club of America. No kidding – over 100,00 members worldwide. (Eight paid dues – they’re out). It’s ironic that I’ve never been late for an appointment in my life.
Then, we sold the ad business. More tennis, more golf, but, I missed the action. While vacationing at Tucson’s Canyon Ranch, I heard a voice in the dinner line. It was my old writing partner….Persky! After many years, we re-connected and he got me writing again.
For those of you not familiar with my obsession, 30 years ago I wrote a series of commercials for a dog food client. The protagonist was a private eye dog and the concept stayed with me through the years. At the ripe old age of 70, with the help of a web designer and a talented young illustrator I created a comprehensive website:
There’s lot’s of fun stuff going on. If you want to get through all the pages, you’ll need most of the day.
Follow the film noir adventures of Rod Weiler, Private Eye Dog, his secreterrier Beth Barker, and a whole cast of canines acting human in an Internet town called Collywood. A town populated with the likes of film mongrel Cecil deBeagle, Dr.Helmutt Hindlick, two-bit lawyer Flea Baily, Poochie Cockapoo – the Gay Dog, screen star Clara Bow Wow and bad dogs Lucky Lassieano and Al K. Bone. And performing at Scotties Bar & Grr-ill, from Liversnaps, England – The Beagles! (Turn your volume up).
Am I the king of puns or what? Leider took a kids version of the website to the Disney Channel and they almost bought it. Close, but no cigar. But, I plotted on and wrote a kid’s chapter book (THE LUNA-TICK) and then my first screenplay (PLAY DEAD).
DOGLINE: Private Eye Dog, on his last legs, torn between revenge and redemption, meets femme fatale and is dragged into a world of sex, greed and murder.
Entered some writing contests. Got a third place (out of 1500 scripts) and made the semi-finals in several others. But couldn’t find a buyer for a film noir, animated film targeted at an adult audience. But, I had a blast writing it and isn’t that rewarding for a mid-70 year old guy? Now, I’m getting close to finishing another screenplay (WAG THE TALE) that has a lot more commercial appeal. So, who knows?
Fortunately, I’m still young, so plenty of time to become famous.